Ride Wit Me
Dirty South Style
by Ashley D
Nowadays being a rap star is never easy. The pressure to be the
best and staying on top of hip-hop heap has been known to take the
average rhyme slinger completely out of the game.
Although Atlanta based recording artist Archie Eversole is just
a 17 he is more than mature enough to handle the pressure of being
a high-profile rap star. Not only does he possess the charisma and
the skills to explode on the rap scene, he also has the drive and
determination to stay in the game no mater what. One listen to his
dynamic debut LP Ride Wit Me Dirty South Style will attest to that.
“I’m not trying to sound like I’m cocky about my rapping,” says
the brash teenager. But what folks don’t understand is that I made
that when I was young. Back then I haven’t seen half of what I’ve
seen now. What you hear on this album isn’t even the tip of the
iceberg. It’s not even an ice cube. With my Phat Boy family, and
me we gonna ride on them. They ain’t even going to be able to stop
us.” His brothers forged a bond that extended to their love of music.
His brothers were the first to try their hand at rhyming while he
ventured into singing for school talent shows and such. In fact
it was his brothers, who first encouraged the then aspiring singer,
to first pick up the mic to rap. According to Archie, he was hanging
out with his rapping siblings who were in small studio working on
a song when they urged him to step to the mic and try his hand at
rapping. “So I rapped one time and found out that I know how to
do it,” recalls Archie. When I learned how to do that I just started
battling and battling people.
Heavily influenced by the late great Notorious B.I.G and his friend/rival
Tupac Amaru Shakur as well as hometown lyricist Andre 3000 of Outkast
and other local Atlanta rappers such as Mr. Kool, Raheem, Hitman
Sammy Sam and Raheem. Archie developed a knack for delivering hard-hitting
lyrics off the top of his dome. A few years latter, to be exact,
he found himself in yet another studio to record a demo in hopes
of landing a record deal. It would turn out to be one of the luckiest
days of his life. Unbeknownst to him, Mason “Phat Boy” Hall, one
of ATL’s top producers and CEO of Phat Boy Record just happened
to be in the studio doing some work on another project when he heard
Archie rapping. He was impressed and offered him a contract right
there on the spot.
“He was young and he could rap his ass off,” says Mason when asked
why he signed his young protégé. “He can do all types of styles.
That’s what caught me. The man can sing, rap, whatever it takes,
and he’s crunk.”
Once Archie had inked a deal with Phat Boy he wasted no time getting
in the booth and slinging his patented rhymes over a boiling hot
beat for his label mate MGD’s debut album called Everlasting Yay.
The song he did was called “Tig Ole Bitties with the Ass to Match,”
which served noticed that a new voice in Atlanta hip hop was about
to emerge. But before he could get an opportunity to finish recording
his own alum a quirk of fate prevented him form doing so. Archie
caught a case for simple assault and sentenced to eight months in
jail. During his sojooourn in jail Archie wrote many of the songs
that appear on his debut album Ride Wit Me Dirty South Style.
“When I was in there locked up I called Mase every week and Mase
told me dog when you get out we going straight to studio it’s gonna
go down,” says Archie “And the first day I touch down I was in the
studio recording this album.”
Produced by Phat Boys in-house production team Break Bread Productions,
Ride Wit Me is filled with chest-rattling, pulse quickening beats,
anthemic hooks and Archie’s incredibly hype lyrics delivered in
an animated style that only he can bring. For instance “We Ready,”
the albums club-banging break-out lead single that serves notice
that Archie and his home state is ready for any and all comers.
Built around a pulsating bass, a booming 8008 induced beat “We Ready,”
is the epitome of Southern Crunk music (an aggressive high-energy
music that clock in at about 160 BPMs). On the other hand “Rollin’
Hard,” a laid-back jam celebrating cruising’ that features funk
master Larry Blackmon (Cameo) is a laid back bass-laden jam that
interpolates Slave’s mega-hit “Slide.” Another outstanding track
is “Everything is Alright,” which has an ear splitting beat and
rumbling bass line that serves as the perfect sound-bed for Archie’s
aggressive flow. These songs plus a bevy of others take the listener
on a gritty tour of the ATL and make Ride Wit Me Dirty South Style
one hell of a journey.
Phat Boy Records