Rawkus.com



"Crew Deep" By Skillz
by Ashley D
The new video for the track Crew Deep from Soundbombing3 artist Skillz. Ain't nothing like a house party with sucka MC's on display.
Directed by The Malloys @ Black Dog
Watch: 56k 100k 300k



"The Life"
by Ashley D
Rawkus presents Styles P "The Life" video feat. Pharoahe Monch. Directed by Deric Margolis, Chris Romano, and Eyeball NYC.
Watch: 100k 300k

Novel Rocks The Vote
by ashley d
Check out Soundbombing Artist Novel rocking the
vote for November 5th!
Click the link to watch...











Soundbombing III


Soundbombing III

Rawkus Records

If the dictionary contained the word Soundbombing the definition would look something like this: "a violent assault on pop ensibilities by an underground force, usually of the aural variety." Thanks to the good people at Rawkus Records, and their unending crusade for quality, someday soon you may actually flip open Webster's to find that word.

For the last 5 years Rawkus has used its Soundbombing series to showcase the cream of the crop of hip-hop's underground. From the insane antics of Eminem, the one time subterranean king turned pop icon, to the soulful crooning of Mos Def, Soundbombing has caught many of today's brightest stars during their ascension.

At the close of 1997, a year after releasing several massively successful singles, the burgeoning hip-hop label created a cd compilation that featured many songs that had only been available on vinyl, thereby bringing cutting edge music to the mainstream, from there Soundbombing was born. Mixed by DJ Evil Dee of Black Moon and Beatminerz fame, the album's highlights included Mos Def's progressive debut 12", "Universal Magnetic" as well as classic material from Company Flow and thinking man's rapper Talib Kweli. It was the huge success of Soundbombing, Rawkus' first non-vinyl release, that would set up the label and the movements uber-success with artists like Mos Def and Talib Kweli (Black Star) and the Lyricist Lounge series.

Two years later, in 1999, with a growing roster of stars, including Pharoahe Monch and High & Mighty and several solid releases under its belt, Rawkus decided that it was once again time to go Soundbombing. However, this time around, having out grown the single format, Rawkus decided that the album would feature all new material, mixed seamlessly by J-Rocc and Babu of the Beat Junkies. Bolstered by a total of 5 singles, and a brilliant and unifying theme of linked subway cars on their cover, Soundbombing 2 smacked hip-hop right in the jaw. Naturally talented lyricists like Eminem and Skillz shined over the hottest beats that the underground had to offer translating into hit songs like "Any Man" and "B-Boy Document." Chicago's Common scored his biggest hit to date with the Hi-Tek produced Sadat X collaboration "1-9-9-9". Even lesser known acts like Medina Green turned heads with their funky stylings on songs like "Crosstown Beef."

And now, as the mainstream fumbles to find the next big thing, Rawkus is back again, and poised to drop another Sound-Bomb. Things are a little different this go around. Rather than simply spotlight the underground's finest producers and MC's, Rawkus decided to feature the best of both worlds, pairing its current and future stars in hardcore collaborations with their more mainstream counterparts. An added surprise is the deft mixing of the album by The Big Dawg Pitbull Cipha Sounds and Beat Junkie/Power 106 mix-king Mr. Choc.

No song better typifies Soundbombing 3 than "The Life," featuring Styles of the Lox and the always frenetic Pharoahe Monch. Sptitting over Ayatollah's grimy yet emotive track, Styles soars with unusually personal and introspective rhymes. Punctuated by Pharoahe's soulful chorus, "The Life" is one of the most powerful songs to hit radio in years.

Longtime Missy Elliott and Timbaland affiliate Skillz, formerly Mad Skillz, follows up his tremendously successful 12" single "Y'all Don't Wanna," with another neck snapping Hi-Tek beat, "Crew Deep," which features Missy Elliott and Kandi formerly of Xscape.

Perhaps the most eyebrow raising collaboration on Soundbombing 3, is the way too funky, "Put It In the Air." Talib Kweli hooks up with west side rider DJ Quik on a contemporary style jeep beat. The dynamic duo take it easy, as if lamping in the warm Cali sun. Kweli & Quik-who woulda' thought?

Though they don't collaborate, two of the album's strongest tracks come from seasoned veterans who take the opportunity of appearing on Soundbombing to return to their roots. Former Tribe front man Q-Tip takes it back to "Award Tour" on "What Lies Beneath" with some of his tightest rhymes in almost a decade. (Some speculate this may be Q-Tip's last hip-hop track? We hope not.) Equally impressive, the Beatnuts bless heads with their quirky brand of Spanish funk on "The Trouble Is." True to their often imitated but never replicated sound, the duo flip back and forth conversing in crazy vocal samples.

Soundbombing 3
, in it's cutting edge tradition, also features the debut of Mos Def's rock group Black Jack Johnson on "Freak Daddy." Over a gothic Rockwilder track that bangs hard with crashes and triumphant horns the freak daddy, himself, Mos Def, snarls angry raps and ragga chat to delightful results.

Kool G Rap revisits his smash hit from last summer on "My Life"(rmx), joined by Capone-N-Noreaga in a true lyrical gangbang, the Kool Genius sets it off with murderous tongue twists.

Pehaps the LP's most interesting pairing, "Yelling Away", finds Common and Talib Kweli partnered with Zap Mama. Over a playful afro-cuban shuffle the two MCs trade poems. Coupled with Zap Mama's syrupy chorus vocals, the song achieves addictive ecstasy.

All in all, Soundbombing 3 offers true hip-hop heads a refreshing look at some of their favorite MCs, while sparking interesting chemistry between unlikely pairings. Take cover, Rawkus is droppin' bombs.