by Ashley D
The new video for the track Crew Deep from Soundbombing3 artist
Skillz. Ain't nothing like a house party with sucka MC's on
Directed by The Malloys @ Black Dog
by Ashley D
Rawkus presents Styles P "The Life" video feat.
Pharoahe Monch. Directed by Deric Margolis, Chris Romano,
and Eyeball NYC.
Novel Rocks The Vote
by ashley d
Check out Soundbombing Artist Novel
vote for November 5th!
Click the link to watch...
dictionary contained the word Soundbombing the definition
would look something like this: "a violent assault on pop
ensibilities by an underground force, usually of the aural
variety." Thanks to the good people at Rawkus Records,
and their unending crusade for quality, someday soon you may
actually flip open Webster's to find that word.
For the last 5 years Rawkus has used its Soundbombing
series to showcase the cream of the crop of hip-hop's underground.
From the insane antics of Eminem, the one time subterranean
king turned pop icon, to the soulful crooning of Mos Def,
Soundbombing has caught many of today's brightest stars
during their ascension.
At the close of 1997, a year after releasing several massively
successful singles, the burgeoning hip-hop label created a
cd compilation that featured many songs that had only been
available on vinyl, thereby bringing cutting edge music to
the mainstream, from there Soundbombing was born. Mixed
by DJ Evil Dee of Black Moon and Beatminerz
fame, the album's highlights included Mos Def's progressive
debut 12", "Universal Magnetic" as well as classic
material from Company Flow and thinking man's rapper
Talib Kweli. It was the huge success of Soundbombing,
Rawkus' first non-vinyl release, that would set up
the label and the movements uber-success with artists like
Mos Def and Talib Kweli (Black Star)
and the Lyricist Lounge series.
Two years later, in 1999, with a growing roster of stars,
including Pharoahe Monch and High & Mighty and
several solid releases under its belt, Rawkus decided
that it was once again time to go Soundbombing. However,
this time around, having out grown the single format, Rawkus
decided that the album would feature all new material, mixed
seamlessly by J-Rocc and Babu of the Beat
Junkies. Bolstered by a total of 5 singles, and a brilliant
and unifying theme of linked subway cars on their cover, Soundbombing
2 smacked hip-hop right in the jaw. Naturally talented
lyricists like Eminem and Skillz shined over
the hottest beats that the underground had to offer translating
into hit songs like "Any Man" and "B-Boy Document."
Chicago's Common scored his biggest hit to date with
the Hi-Tek produced Sadat X collaboration "1-9-9-9".
Even lesser known acts like Medina Green turned heads
with their funky stylings on songs like "Crosstown Beef."
And now, as the mainstream fumbles to find the next big thing,
Rawkus is back again, and poised to drop another Sound-Bomb.
Things are a little different this go around. Rather than
simply spotlight the underground's finest producers and MC's,
Rawkus decided to feature the best of both worlds,
pairing its current and future stars in hardcore collaborations
with their more mainstream counterparts. An added surprise
is the deft mixing of the album by The Big Dawg Pitbull
Cipha Sounds and Beat Junkie/Power 106 mix-king
No song better typifies Soundbombing 3 than "The
Life," featuring Styles of the Lox and the
always frenetic Pharoahe Monch. Sptitting over Ayatollah's
grimy yet emotive track, Styles soars with unusually
personal and introspective rhymes. Punctuated by Pharoahe's
soulful chorus, "The Life" is one of the most powerful
songs to hit radio in years.
Longtime Missy Elliott and Timbaland affiliate
Skillz, formerly Mad Skillz, follows up his
tremendously successful 12" single "Y'all Don't Wanna,"
with another neck snapping Hi-Tek beat, "Crew Deep,"
which features Missy Elliott and Kandi formerly
Perhaps the most eyebrow raising collaboration on Soundbombing
3, is the way too funky, "Put It In the Air." Talib
Kweli hooks up with west side rider DJ Quik on
a contemporary style jeep beat. The dynamic duo take it easy,
as if lamping in the warm Cali sun. Kweli & Quik-who
Though they don't collaborate, two of the album's strongest
tracks come from seasoned veterans who take the opportunity
of appearing on Soundbombing to return to their roots.
Former Tribe front man Q-Tip takes it back to
"Award Tour" on "What Lies Beneath" with some
of his tightest rhymes in almost a decade. (Some speculate
this may be Q-Tip's last hip-hop track? We hope not.)
Equally impressive, the Beatnuts bless heads with their
quirky brand of Spanish funk on "The Trouble Is." True
to their often imitated but never replicated sound, the duo
flip back and forth conversing in crazy vocal samples.
Soundbombing 3, in it's cutting edge tradition, also features
the debut of Mos Def's rock group Black Jack Johnson
on "Freak Daddy." Over a gothic Rockwilder track
that bangs hard with crashes and triumphant horns the freak
daddy, himself, Mos Def, snarls angry raps and ragga
chat to delightful results.
Kool G Rap revisits his smash hit from last summer
on "My Life"(rmx), joined by Capone-N-Noreaga
in a true lyrical gangbang, the Kool Genius sets it
off with murderous tongue twists.
Pehaps the LP's most interesting pairing, "Yelling Away",
finds Common and Talib Kweli partnered with Zap
Mama. Over a playful afro-cuban shuffle the two MCs trade
poems. Coupled with Zap Mama's syrupy chorus vocals,
the song achieves addictive ecstasy.
All in all, Soundbombing 3 offers true hip-hop heads
a refreshing look at some of their favorite MCs, while sparking
interesting chemistry between unlikely pairings. Take cover,
Rawkus is droppin' bombs.